Purpose and Application
This privacy policy (the “Privacy Policy”) applies to LayerOnline. (“LayerOnline”, “us” or “we”). LayerOnline is very sensitive to the privacy concerns of our customers, potential customers and visitors to our website, so we have developed this Privacy Policy to:
- describe what types of Personal Information (as described below) we collect from customers, potential customers and visitors to our website and stores;
- set out the purposes for which we use Personal Information;
- identify the third parties to whom we disclose Personal Information;
- describe how we safeguard Personal Information;
- set out what rights you have regarding Personal Information; and
- let you know how to contact us if you have questions or concerns.
This Privacy Policy does not apply to independent retailers of our products and services, except to the extent they provide us with your Personal Information to enable us to deliver services to you.
Personal Information and Collection
In this Privacy Policy, “Personal Information” means information about you that is personally identifiable, such as your e-mail address, date of birth, account numbers, passwords and so on, other than your name, address and listed telephone number, and that is not either publicly available or not part of your contact details as an employee of an organization.
We only collect Personal Information when you voluntarily submit it to us, when you authorize us to collect it from third parties or when third parties have the right to provide us your Personal Information.
Use of Information
LayerOnline and its affiliates may use Personal Information for the following purposes:
- to send you marketing and other communications;
- to conduct marketing research;
- to understand your needs and preferences and your eligibility for our products & services;
- to develop and enhance our products and services;
- to provide you products and services, including sending and receiving confirmations, communications and bills, validating your identity, providing you support, authorizing and processing payments or performing credit checks;
- to respond to specific requests from you;
- to administer and manage our business and operations, including the protection of the security and integrity of our services and our website; and
- to meet legal and regulatory requirements.
We will only use your Personal Information for the purposes for which it was collected, and will only retain your Personal Information only as long as we require it for such purposes.
Disclosure of Information
LayerOnline will disclose Personal Information it collects to independent contractors of LayerOnline, subsidiaries and affiliates of LayerOnline, consultants, business associates, authorized retailers, suppliers, service providers (including other communication service providers) and credit and collection agencies, if and to the extent the disclosure will enable that party to perform a function related to one of the purposes described above.
Some service providers may be located in other jurisdictions that do not have privacy legislation similar to that found in Canada, and information in such jurisdictions may be accessed pursuant to the laws of those countries.
We may from time to time engage in transactions such as the sale or securitization of assets, the sale of shares in our company, amalgamations and similar transactions and will disclose Personal Information to other persons in connection with their review of such a transaction.
We will also disclose Personal Information as required to meet legal and regulatory requirements or in respect of calls made to public safety answering points (including 911 calls).
Safeguarding Personal Information
We maintain physical, electronic, and procedural safeguards designed to protect your Personal Information. We review such safeguards on a periodic basis and revise them if necessary. We take reasonable steps designed to limit access to Personal Information only to persons as provided for in this Privacy Policy.
Your Rights
You may:
- refuse to provide us with your Personal Information;
- ask us for access to Personal Information that we possess;
- ask us to correct any inaccuracies or omissions in your Personal Information; or
- ask us to remove Personal Information we possess, subject to reasonable notice, existing legal or regulatory obligations and our reasonable business requirements
However, we may not be able to offer you some of our services or functions of our website if you do not provide us with certain Personal Information or ask for your Personal Information to be removed.
Marketing communications will only be sent to you if you elect to receive them when you register on our website or when you sign up for our services. You may opt out of receiving marketing communications at any time by selecting the “unsubscribe” option (in the case of e-mail communications), visiting our website or contacting our call centre.
Contacting Us
If you have concerns or enquiries regarding your Personal Information or this Privacy Policy, please contact us through our website or call centre. If required, our customer service representatives will be happy to refer the matter to our Chief Privacy Officer.
